Archive - The Soft Sell

The Labubu Effect: Why is Everyone Obssessed with Labubus?

How this viral, ugly-cute toy became this year's most unexpected collectible, and what this actually says about us.

Jun 30

Not Just an Accessory: What Makes a Bag Investment-Worthy

Can luxury goods be considered as an investment? Absolutely. An insider look into what makes a piece collectible or worth investing.

Jun 7

April 2025

The Hype of Hermès - Even After Retail

A behind-the-scenes look at the world of Hermès, and how its scarcity sparked a billion-dollar resale market.

Apr 2

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